Category: Facebook
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Meta’s Performance 5: Facebook’s Post iOS 14 Best Practices
I was lucky enough to attend Meta’s Small Business Performance Summit in London last week. The entire conference was centred around Facebook’s Performance 5, a new framework for brands to follow to get the most out of their Meta ads. As Meta, and all advertising platforms, move more towards machine learning and automatic recommendations, they…
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“Going Broad” on Facebook: What Does It Mean & How Should Brands Do It?
With all the chatter around “Going Broad” on Facebook, I decided to dive into what it really means to target broad audiences, and how brands should do it. But first, what is Broad Targeting? Broad targeting on Facebook is running an adset with no interest-based targeting or pixel-based audiences. This became a popular targeting method…
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