In the world of online advertising, success often hinges on selecting the right strategy to…
Pia5th April 2023
In case you haven't heard already, the planned sunset of Universal Analytics (UA) is quickly…
Pia8th February 2023
Quality Score (QS) is a rating algorithm used by Google to determine the relevance and…
Pia2nd January 2023
Let me paint the picture: it’s 2 days before BFCM, and you’re realizing that your…
Pia24th November 2022
For a long time, Google's default match type, broad match, was taboo in PPC advertising.…
Pia16th November 2022
In June 2022, Google Ads officially sunsetted Expanded Text Ads (ETA) in an effort to…
Pia17th October 2022
Lead generation is a crucial part of any service-based business’ customer acquisition strategy (think software,…
Pia12th October 2022
Five days into Q4, brands around the world have buckled down and begun planning their…
Pia5th October 2022
