Tag: Google Analytics

• Universal Analytics vs Google Analytics 4: Four Exciting Changes

  

  In case you haven’t heard already, the planned sunset of Universal Analytics (UA) is quickly approaching. In July 2023, Google will officially stop processing data through your Universal Analytics property, replacing it with Google Analytics 4 (GA4). So, if you haven’t already added your GA4 container to your website yet, then that’s definitely something you…

  Pia Mikhael

  8th Feb 2023

  Google

  Google Ads, Google Analytics, Paid Search