Universal Analytics vs Google Analytics 4: Four Exciting Changes
In case you haven’t heard already, the planned sunset of Universal Analytics (UA) is quickly approaching. In July 2023, Google will officially stop processing data through your Universal Analytics property, replacing it with Google Analytics 4 (GA4). So, if you…
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“Going Broad” on Facebook: What Does It Mean & How Should Brands Do It?
With all the chatter around “Going Broad” on Facebook, I decided to dive into what it really means to target broad audiences, and how brands should do it. But first, what is Broad Targeting? Broad targeting on Facebook is running an adset with no interest-based targeting or pixel-based audiences. This became a popular targeting method…
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Responsive Search Ads — How To Test & Create Impactful Ads
In June 2022, Google Ads officially sunsetted Expanded Text Ads (ETA) in an effort to have more automation in its ads platform. Most agencies (should have) created Responsive Search Ads months in advance of the new update. However, even after the platform update, advertisers are still able to run their old Expanded Text Ads. We…
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How To Generate High Quality Leads For Your Business With Google Ads
Lead generation is a crucial part of any service-based business’ customer acquisition strategy (think software, real estate agents, dentists & healthcare). It is unlikely that a customer will buy into a high costing service before they’re better educated on the service. Most customers will need to be sold. Intent is the most powerful indicator of…
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Is Your Brand Ready For BFCM? How To Crush It With Google Ads in 2022.
Five days into Q4, brands around the world have buckled down and begun planning their Black Friday/Cyber Monday campaigns. In this article, I will share how you can use Google Search Ads to get the most out of this BFCM season. Let’s hit those revenue goals. First and foremost, although I’m focusing this article on…
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