Last-Minute & Quick Ways To Advertise BF/CM On Google Ads

Let me paint the picture: it’s 2 days before BFCM, and you’re realizing that your brand neglected Google Ads (as per usual). You’re convinced that advertising for BFCM on Google isn’t going to be as impactful as on Facebook, and now you’re debating scrapping it altogether. 

Let me get you in on a secret: Advertising your BFCM offer on Google Ads is extremely easy and quick, and very impactful. Every brand should do it. 

In this article, I will talk about 4 quick and easy last-minute ways you can maximize your BFCM deals on Google Ads. 

  1. Add a Promotion Extension (~1 minute)

On Black Friday, branded search terms will skyrocket. Customers who have been thinking about buying from your brand are checking to see if they finally can. Therefore, at the very least, every brand should create an account-level extension that highlights your overall promotion. Ad extensions grab the attention of searchers and confirm that your brand is indeed celebrating Black Friday with your consumers. 

  • Make sure it’s an “account level” extension so that it shows up on every ad in the account. 
  • Set the occasion to “Black Friday.” 
  • Enter the discount code (if you have one)
  • Set an end date to create a sense of urgency.
  • Enter your BFCM Landing Page as the Final URL. 
  1.  Add a new Sitelink Extension (~2 minutes)
  1.  Add “Black Friday Sale” to your ads (& pin it!) (~ 20 minutes)
  1.  Create a countdown ad (~ 10 minutes)
  • In a new description, type { and click “countdown” from the drop-down menu. 
  • Fill in all the offer details (end date, start date, etc.)

The input should look something like this. 

  1.  BONUS: Automated rules (~10 minutes)

Here are the 4 rules you need:

  1. Pause Evergreen ads
  2. Enable BFCM ads 
  3. Pause BFCM ads
  4. Enable Evergreen ads 

That’s a Wrap! 

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